How is your restaurant getting into the holiday spirit? Food and beverage play an integral role in festive celebrations. Don’t get left out in the cold this holiday season by failing to explore innovative marketing tactics. Stand out from the competition and attract diners by kicking your holiday marketing up a notch. Below we share our 5 festive marketing tips to make this your most successful holiday season ever.
Attract families with young children with fun limited time offers
For families with young children, the goal is to make the holidays a magical, memorable time. Why not play a role in their merriment? Drive family visits through offering fun, interactive experiences.
Try a build-your-own hot chocolate or cookie decorating party. Better yet, why not have Santa Claus himself visit for a lunchtime reading of classic Christmas tales? While the kids are gathered around, hand out mini Christmas dinner style Panini sandwiches loaded with turkey, stuffing, and cranberry sauce. Parents can watch on, enjoying a beautiful charcuterie board with seasonal accouterments like persimmon relish.
Give a gift to the gift givers
Did you know that people with gift cards spend 72% more at full service restaurants? As you build out your holiday gift card program, consider how you can incentivize gift givers to choose you over other destinations. A voucher for a free appetizer or a $10 coupon with the purchase of a gift card valued at $25 is one idea. The goal is to convert two guests with a single transaction, ultimately driving incremental sales and future visits.
Keep the festivities rolling with unique events
Consider those who may not celebrate the holidays in traditional ways. Millennials in particular – a group that dines out more than any other – will appreciate interesting opportunities to socialize and celebrate with their friends. Throw an ugly Christmas sweater party, New Year’s Day recovery brunch, or Christmas carol karaoke night. Mix things up and set yourself apart from your competitors with minimal investment!
Consider your community
How does your restaurant plan to express its gratitude for the community? During the season of giving, consider how your operation can give back to the people or area it relies on for success. Perhaps you host a free dinner for your top customers or local vendors. Maybe you donate a portion of your December revenue to a nearby food bank or host a fundraising event to support your local homeless shelter. Running a charitable campaign allows you to contribute to a great cause, and also holds the potential to expand your visibility. Social Consciousness is becoming a business imperative so do your part.
Do it for the ‘gram
Instagram is a powerful vehicle for marketing your restaurant online. With over 400 million active users – 59% of whom use the platform daily – it’s an incredibly effective tool to connect your business with customers and prospective patrons. Best of all, content creation does not fall solely on you. Food is one of the most Instagrammed subjects, making the holidays an amazing time for you and your visitors to really show off your creativity through playful, themed plating and presentations, and festive limited time dishes and beverages.
Beyond what’s on the menu, make your space Instagram-worthy. Set up an area that can serve as a branded backdrop for your guests to take pictures in front of. Whether it is a Christmas tree decorated with ornaments featuring your restaurant’s logo or a large wreath done in your brand colours, create a pseudo-photo booth for visitors to capture this part of their holiday celebration. Encourage guests to use your restaurant’s hashtag, tag your account, and use the geo-check-in feature when they upload to maximize your visibility among their networks.
Forget saying “bah-humbug” to trying something a little different with your holiday marketing. This is an amazing time of year to showcase your company’s culture and brand personality, and become part of patrons’ celebrations. How will your restaurant amp up its marketing this month? Connect with us on LinkedIn or Twitter to let us know!